checklist: Create Interview Guide
UX Research · Qualitative survey
version 1.0
Goal & methodical preparation
What information should be collected, from whom and why?
Depending on the objective and experience of the interviewer
e.g. introductory questions, main questions, in-depth questions, follow-up questions
e.g. context of use, tasks, problems, wishes, attitudes
e.g. on the basis of mental models or known UX problems
Formulation & structuring of questions
Avoidance of suggestion, evaluation or closed answer options
Warm-up → Main topics → Conclusion
Increase comprehensibility and connectivity
e.g. with blanks or transitions
Prepare technology & process
Purpose, data protection, voluntary participation, recording
documented in writing or orally, if applicable
Test run with colleague or test person for optimization
e.g. active listening, dealing with pauses, maintaining neutrality
last modified: 2 November 2025