checklist: Create Personas

e.g. interviews, field studies, context analyses

e.g. clustering according to needs, goals, behavior

No fictitious assumptions, but abstracted types

Neither too many (confusion) nor too few (loss of variance)

Photos and demographic details are optional; include them only when evidence-based and relevant to the intended use.

e.g. device experience, technical jargon, digital routines

What does this persona want to achieve, why does it use the system?

e.g. cognitive load, missing functions, technical hurdles

e.g. access situations, frequency of use, media preferences

Promoting authenticity and empathy

e.g. with icons, color code, clear structure

In which project, for which UX questions should the persona be used?

e.g. task models, user journeys, scenarios

e.g. review workshop for validation

Particularly important for long-term, iterative projects