checklist: Developing a UX Strategy

e.g. market growth, customer loyalty, innovation

e.g. with UX maturity models (Nielsen, Norman Group)

e.g. through interviews or stakeholder mapping

e.g. team structures, tools, processes

Empirical foundation is the cornerstone of every UX strategy

e.g. What user experience are you aiming for? How should the product feel?

e.g. reduction of frustration, increase in self-efficacy

e.g. clarity, consistency, dialog orientation

Strategic coherence is key to acceptance and effectiveness

e.g. task success rate or satisfaction; include business measures such as NPS only where relevant and interpret them separately

e.g. UX training, guidelines, team building, research platform

e.g. UX Lead, Research Ops, Design System Owner

e.g. agile UX, dual-track Scrum, DesignOps

e.g. UX demos, research newsletters, stakeholder briefings

e.g. Confluence, PDF, interactive playbook