Use this checklist to derive UX metrics from specific user and product goals. Choose suitable measures, baselines and targets so you can interpret change instead of treating a metric in isolation.
checklist: Deriving UX KPIs
Evaluation & Strategy · Analysis & target system
version 1.1
Goal setting & context analysis
e.g. improvement of efficiency, reduction of terminations, increase in user satisfaction
e.g. from product strategy, management, support
e.g. transactional, informative, advisory
e.g. effectiveness, efficiency, satisfaction (ISO 9241-11)
Developing KPI candidates
e.g. success rate, error rate, time-on-task
e.g. SUS, UEQ, satisfaction scales, confidence
e.g. task abandonment or click paths; interpret measures such as bounce rate only in a defined usage context
e.g. joy of use, frustration, congruence of expectations
e.g. according to relevance, measurability, business impact
Ensure measurability & implementation
e.g. UX test, analytics, survey, log data
e.g. current values, benchmarks, desired state
e.g. sprint-based, monthly, by release
e.g. dashboard, presentation, KPI document
e.g. investigate causes, validate assumptions and adjust the design
Last modified: 1 November 2026