e.g. interviews, field studies, context analyses

e.g. clustering according to needs, goals, behavior

No fictitious assumptions, but abstracted types

Neither too many (confusion) nor too few (loss of variance)

Ensures clarity and connectivity

e.g. device experience, technical jargon, digital routines

What does this persona want to achieve, why does it use the system?

e.g. cognitive load, missing functions, technical hurdles

e.g. access situations, frequency of use, media preferences

Promoting authenticity and empathy

e.g. with icons, color code, clear structure

In which project, for which UX questions should the persona be used?

e.g. task models, user journeys, scenarios

e.g. review workshop for validation

Particularly important for long-term, iterative projects