e.g. improvement of efficiency, reduction of terminations, increase in user satisfaction

e.g. from product strategy, management, support

e.g. transactional, informative, advisory

e.g. effectiveness, efficiency, satisfaction (ISO 9241-11)

e.g. success rate, error rate, time-on-task

e.g. SUS, UEQ, satisfaction scales, confidence

e.g. bounce rates, click paths, recurring use

e.g. joy of use, frustration, congruence of expectations

e.g. according to relevance, measurability, business impact

e.g. UX test, analytics, survey, log data

e.g. current values, benchmarks, desired state

e.g. sprint-based, monthly, by release

e.g. dashboard, presentation, KPI document

e.g. if-values-undercut → cause analysis → design adjustment