e.g. from tests, interviews, heuristics, support

e.g. as a table with description, cause, screenshots

e.g. by clustering according to topics or causes

e.g. 'probably helpful', 'continue testing'

e.g. direct feedback, pain points, observations

e.g. conversion, retention, support effort

e.g. through dev feedback, effort estimation

e.g. barrier, termination, frustration, damage to image

e.g. scoring matrix, prioritization board

e.g. quick wins, investments, low impact

e.g. must-have, should-have, etc.

e.g. UX + PM + Dev + Stakeholder

Goal: balanced roadmap

e.g. in Jira, Trello, Airtable