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Glossary

Key terms from usability, UX, and research – with links to relevant articles.

A

  • A/B Testing
    Experimental comparison of two UI variants in live or staged environments to quantify effects (e.g., click or conversion rate).
  • Accessibility
    Degree to which digital products are usable by people with disabilities; often mandated by law (e.g., WCAG/EN 301 549).
  • Accessibility Check (WCAG)
    Systematic audit of the four WCAG principles (Perceivable, Operable, Understandable, Robust), incl. practical checks.
  • Affordance
    Perceived action possibility of an element (e.g., a button looks clickable)—central to intuitive interaction.
  • AttrakDiff
    Standardized UX questionnaire using semantic differentials to measure pragmatic and hedonic quality.

B

  • Bias (in Usability Tests)
    Systematic distortions in planning, conduct, or analysis (e.g., moderation or sampling bias).
  • BITV
    German ‘Barrierefreie-Informationstechnik-Verordnung’: national legal framework for digital accessibility (based on WCAG/EN 301 549).

C

  • Cognitive Load
    Mental demand (intrinsic, extraneous, germane); goal: minimize extraneous load.
  • Cognitive Walkthrough
    Expert, task-oriented evaluation focusing on first-time use and users’ cognitive steps.
  • Customer Journey Map
    Visualization of usage journeys across phases, touchpoints, goals, emotions and pain points—basis for improvements.

D

  • Dialog Principles (ISO 9241-110)
    Seven design principles (e.g., task appropriateness, controllability, error tolerance) for user-friendly interaction.
  • DIN EN ISO 9241
    Modular standards series on ergonomics of human–system interaction; foundation of many Usability/UX norms.

E

H

  • Heuristic
    Experience-based guideline for rapid usability assessment (e.g., Nielsen’s 10 heuristics).

I

M

  • Mental Model
    Internal representation of how a system works—shapes expectations, navigation, and error propensity.

N

  • NASA‑TLX
    Questionnaire to capture subjective workload (e.g., mental, temporal, effort).

P

  • Personas
    Data-grounded user archetypes (goals, needs, frustrations) used as a design decision aid.

R

  • Remote Usability Testing
    Usability testing conducted remotely via tools; moderated or unmoderated; with attention to setup and privacy.

S

T

  • Task Success Rate
    Share of tasks completed successfully in usability tests—indicator of effectiveness/efficiency.
  • Thinking‑Aloud Method
    Test method in which users verbalize thoughts during tasks; reveals cognitive processes.

U

  • UEQ (User Experience Questionnaire)
    Standardized UX questionnaire (26 items) with six dimensions incl. attractiveness and clarity.
  • Usability
    Fitness for use: effective, efficient, satisfactory within a defined context of use.
  • Usability Engineering
    Systematic, standards-based approach to ensure usability via methods, metrics, and iteration.
  • User Experience (UX)
    Holistic experience before, during and after interaction—includes usability but goes beyond it.
  • User Interface (UI)
    Visible and operable surface (layout, typography, icons, components) as part of UX.

Last modified: 9 August 2025