ISO 9241-110: Dialog Principles
ISO 9241-110 describes seven basic principles that ensure the user-friendly design of human-system dialogs.
Definition
Dialog principles are generally valid rules for the design of interactive systems. They apply regardless of technology or application and help to systematically improve usability.
The Seven Principles of Dialog
1. Task Appropriateness
The system supports users in achieving their goals without unnecessary effort.
Example: An e-mail client allows quick filtering and sorting of incoming messages.
2. Self-Descriptiveness
The system is self-explanatory - every status and every option is clearly described.
Example: Buttons are clearly named (“Save”, “Cancel”), icons have tooltips.
3. Controllability
Users retain control over processes and can consciously trigger or undo actions.
Example: “Back” function in the order process or edit buttons on form fields.
4. Conformity with Expectations
The system behaves consistently and as expected by the target group - based on experience and conventions.
Example: A magnifying glass symbol stands for “Search” and opens an input field.
5. Fault Tolerance
Errors are detected, intercepted or can be corrected without serious consequences.
Example: Mandatory fields are checked before sending
6. Customizability
Users can customize the display or processes to suit their needs.
Example: Font size, language or color scheme can be configured individually.
7. Conduciveness to Learning
The system facilitates the learning process - through consistency, assistance and feedback.
Example: Instructions on first use (“Start tour”), clear status messages.
Application of the Principles
The dialog principles are particularly suitable for:
- Usability-Reviews & heuristic evaluations
- Design guidelines and style guides
- Barrierefreiheit (e.g. BITV refers to ISO 9241-110)
Hint
The principles work together - they should not be considered in isolation, but as a whole.
Conclusion
The seven dialog principles of ISO 9241-110 form a robust, technology-independent foundation for usable digital products.
They help to make interactions understandable, efficient and error-tolerant - all in the spirit of good UX.
Take Home Message
Good interactions are in line with expectations, controllable - and error-friendly.
Last modified: 17 June 2025